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Adam’s GTM Report — Post Archive

GTM Developer Tools are eating GTM Tech

Jun 23, 2026

GTM Developer Tools are eating GTM Tech

new category, mapped and tracked (for agents + humans)

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Brand is back in B2B. AI companies want humans to drive it.

Jun 6, 2026

Brand is back in B2B. AI companies want humans to drive it.

Not junior hires, not Lemkin's AI VP of Marketing. The shift and the pattern.

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What should I use (or build) for AEO?

May 28, 2026

What should I use (or build) for AEO?

AEO/GEO category map. Build vs buy vs hire options in 2026.

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AI GTM org patterns forming now

Apr 25, 2026

AI GTM org patterns forming now

Agent Ops examples, "Marketing Engineer" movement, my take as a new CMO

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My New CMO Job (fully AI-pilled)

Apr 16, 2026

My New CMO Job (fully AI-pilled)

Inflection acquired Keyplay, how I'm onboarding as CMO

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Forward Deployed Everything

Mar 29, 2026

Forward Deployed Everything

The FDE trend continues, not just engineers, clues about the post-sales AI GTM playbook

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How I Built a Live Data Experience in a Sunday (Claude's Version)

Mar 20, 2026

How I Built a Live Data Experience in a Sunday (Claude's Version)

5 hours idea to live. The blurrying lines between software and content.

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AI App Marketplaces for B2B

Mar 5, 2026

AI App Marketplaces for B2B

Claude connectors vs ChatGPT apps. 199 B2B apps tracked.

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The GTM Ops future (or just RevOps rebrand)?

Feb 26, 2026

The GTM Ops future (or just RevOps rebrand)?

xAI "head of agents," traditional ops vs AI-native ops, 41 examples

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Adam's GTM Report

Adam Schoenfeld's newsletter. Research for GTM leaders in the AI era.

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