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Adam’s GTM Report — Post Archive

Everything I measured in AI x GTM last month

Aug 7, 2026

Everything I measured in AI x GTM last month

full July report: headless race, Codex closing on Claude, AEO mainstreaming, 23 deals and moves

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The summer of CLIs (in GTM)

Jul 30, 2026

The summer of CLIs (in GTM)

13% have shipped one, the race is on.

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Mindshare rankings for GTM tech

Jul 17, 2026

Mindshare rankings for GTM tech

Not Gartner. Not G2. Not ChatGPT.

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AI is barbelling GTM

Jul 9, 2026

AI is barbelling GTM

Systems builders on one edge, taste makers on the other. No more average middle.

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GTM Developer Tools are eating GTM Tech

Jun 23, 2026

GTM Developer Tools are eating GTM Tech

new category, mapped and tracked (for agents + humans)

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Brand is back in B2B. AI companies want humans to drive it.

Jun 6, 2026

Brand is back in B2B. AI companies want humans to drive it.

Not junior hires, not Lemkin's AI VP of Marketing. The shift and the pattern.

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What should I use (or build) for AEO?

May 28, 2026

What should I use (or build) for AEO?

AEO/GEO category map. Build vs buy vs hire options in 2026.

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AI GTM org patterns forming now

Apr 25, 2026

AI GTM org patterns forming now

Agent Ops examples, "Marketing Engineer" movement, my take as a new CMO

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My New CMO Job (fully AI-pilled)

Apr 16, 2026

My New CMO Job (fully AI-pilled)

Inflection acquired Keyplay, how I'm onboarding as CMO

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Adam's GTM Report

Adam Schoenfeld's newsletter. Research for GTM leaders in the AI era.

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