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Adam's GTM Report

Adam Schoenfeld's newsletter.
Research for GTM leaders in the AI era.

weekly-ish posts. read by 18,014 gtm leaders.

Latest Posts

GTM Developer Tools are eating GTM Tech

Jun 23, 2026

new category, mapped and tracked (for agents + humans)

GTM Developer Tools are eating GTM Tech
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Brand is back in B2B. AI companies want humans to drive it.

Jun 6, 2026

Not junior hires, not Lemkin's AI VP of Marketing. The shift and the pattern.

Brand is back in B2B. AI companies want humans to drive it.
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What should I use (or build) for AEO?

May 28, 2026

AEO/GEO category map. Build vs buy vs hire options in 2026.

What should I use (or build) for AEO?
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AI GTM org patterns forming now

Apr 25, 2026

Agent Ops examples, "Marketing Engineer" movement, my take as a new CMO

AI GTM org patterns forming now
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My New CMO Job (fully AI-pilled)

Apr 16, 2026

Inflection acquired Keyplay, how I'm onboarding as CMO

My New CMO Job (fully AI-pilled)
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